This project is the imagining of a new album and concert campaign for 

the Japanese rock band SAKANACTION.

As a group project, my responsibility was creative director and album designer. We decided on a bright orange sunset theme to contrast SAKANACTION's previous albums, which had a tendency to be in blue or green tones and dark themes. 

The title of the album [B.O.Y] came from our color palette (blue, orange, yellow), and the retro aesthetic derived from the band's fusion rock music as well as the team's personal tastes and input.